Anima Digitale

MVPProduct ThinkingEntrepreneurshipSwitzerland

A 2024 MVP I built with another developer to test a digital memorial product in Switzerland.

Anima Digitale connected a personalized metal QR plaque to an online memorial page. The idea was to let someone place the plaque in a meaningful location and turn that physical spot into the entry point for a digital tribute.

What interested me was the chance to work beyond the interface. This was a product test that combined service logic, physical touchpoints, and digital experience.

Phone showing the Anima Digitale memorial page next to a QR plaque on a bench in Switzerland — A mockup of the app interface

During the test phase, we built the MVP, created a Shopify e-commerce, and used TikTok to test interest and see how people responded.

Memorial QR plaque placed on a stone surface — Exploring how the physical plaque could live in meaningful places

Anima Digitale app icon on a phone screen — The app icon

This project reflects a part of how I work that matters to me: I like testing ambitious ideas, making them tangible, and learning through execution.