[{"data":1,"prerenderedAt":388},["ShallowReactive",2],{"case-study-euvetia-platform-en":3},{"id":4,"title":5,"extension":6,"liveIntro":7,"liveLinkText":7,"liveUrl":7,"meta":8,"scrollytelling":9,"sections":26,"stem":362,"subtitle":363,"tags":364,"__hash__":387},"caseStudies\u002Fen\u002Fwork\u002Feuvetia-platform.yml","Euvetia","yml",null,{},[10,14,18,22],{"title":11,"label":12,"image":13},"Role","Founding product designer","\u002Fmedia\u002Fillustrations\u002Fjob.png",{"title":15,"label":16,"image":17},"Timeline","2024 - 2026","\u002Fmedia\u002Fillustrations\u002Fcalendar.png",{"title":19,"label":20,"image":21},"Team","1 designer, 1 engineer","\u002Fmedia\u002Fillustrations\u002Fteam.png",{"title":23,"label":24,"image":25},"Tools","Figma, FigJam, Directus, Linear","\u002Fmedia\u002Fillustrations\u002Ftool.png",[27,30,32,38,42,52,55,57,60,78,81,83,87,94,98,102,105,109,118,121,123,126,128,131,134,137,144,147,151,154,158,160,164,166,170,174,176,179,189,193,195,198,205,209,211,214,221,224,226,229,232,234,237,244,251,254,256,259,266,269,275,278,284,287,289,292,294,296,299,301,304,313,316,320,322,327,329,335,337,343,346,348,351,357,359],{"type":28,"text":29},"heading","Project overview",{"type":31},"scrollytelling",{"type":33,"src":34,"alt":35,"caption":35,"variant":36,"aspect":37},"media","\u002Fmedia\u002Fcases\u002Feuvetia-platform\u002Feuvetia-mockup-home.png","Euvetia home dashboard on desktop.","bare","auto",{"type":39,"paragraphs":40},"prose",[41],"I joined as the founding product designer, working alongside one engineer from end to end. I led the full design scope:",{"type":43,"items":44},"inlineTags",[45,46,47,48,49,50,51],"research","product strategy","brand strategy","UX\u002FUI","information architecture","UX writing","front-end handoff",{"type":39,"paragraphs":53},[54],"The product launched officially in April 2026.",{"type":28,"text":56},"The opportunity",{"type":39,"paragraphs":58},[59],"Brazilian emigration is large and growing.",{"type":61,"stats":62},"bracketBlock",[63,66,69,72,75],{"value":64,"description":65},"4.9 million","Brazilians living abroad in 2023",{"value":67,"description":68},"Europe","as the second-largest destination region after North America",{"value":70,"description":71},"40%","of Brazilians are interested in living abroad, and among preferred destinations, Switzerland appears in the consideration set",{"value":73,"description":74},"1.2 million","of Brazilians are European citizens",{"value":76,"description":77},"2-6 million","of Brazilians are entitled to European nationality",{"type":39,"paragraphs":79},[80],"Switzerland's Agreement on the Free Movement of Persons gives European citizens a real legal path to live and work there. For Brazilians with EU\u002FEFTA passports, this is often overlooked and that gap was the opportunity.",{"type":28,"text":82},"The problem",{"type":39,"paragraphs":84},[85,86],"We know for a fact that many Brazilians want to move to a better place.","Most of them choose countries such as:",{"type":43,"items":88},[89,90,91,92,93],"United States","Portugal","Canada","Spain","United Kingdom",{"type":33,"src":95,"alt":96,"aspect":97,"variant":36},"\u002Fmedia\u002Fcases\u002Feuvetia-platform\u002Ftop-destinations.png","Stylized 3D figures in a row, largest to smallest, with national flags on their heads—United States, Portugal, Canada, Spain, and United Kingdom—suggesting ranked preference for emigration destinations.","16\u002F9",{"type":39,"paragraphs":99},[100,101],"Switzerland wasn't even on their radar as a viable option.","Not because of not wanting to, but because of not knowing that it was possible.",{"type":103,"text":104},"highlighted","So, the first part of our job was educational: helping users realize the path existed before helping them walk it.",{"type":39,"paragraphs":106},[107,108],"And for those who do consider Switzerland, the problem wasn't a lack of information. It was a lack of structure.","YouTube videos, blog posts, WhatsApp groups, government pages, expat forums. Pieces of the answer existed everywhere. But no single product helped users understand:",{"type":110,"items":111},"bullets",[112,113,114,115,116,117],"whether Switzerland was actually viable for their case","which permit path applied to them","what to do first and how to do it","how to compare cantons, jobs, taxes, and living costs","how to reduce bureaucratic risk before relocating","how to prepare to get a job or retire in Switzerland",{"type":39,"paragraphs":119},[120],"In other words:",{"type":103,"text":122},"Brazilians with EU passports had legal pathways to Switzerland, but no centralized, Portuguese-language product that turned complexity into clear action.",{"type":39,"paragraphs":124},[125],"Our final motivation was that we already had early proof through a YouTube audience and beta access model that users were willing to pay for structured guidance instead of piecing it together alone.",{"type":28,"text":127},"From discovery to product strategy",{"type":39,"paragraphs":129},[130],"The project followed a Double Diamond structure.",{"type":132,"text":133},"subheading","1. Discover",{"type":39,"paragraphs":135},[136],"I mapped the problem space through:",{"type":43,"items":138},[139,140,141,142,143],"desk research","competitor review","qualitative content analysis of online community discussions","affinity clustering","personas",{"type":39,"paragraphs":145},[146],"The goal was to understand users’ context before proposing solutions.",{"type":33,"src":148,"alt":149,"caption":150,"variant":36,"aspect":97},"\u002Fmedia\u002Fcases\u002Feuvetia-platform\u002Fpersonas.png","Figma workspace showing the Euvetia Double Diamond discovery phase—research boards, personas, journey maps, and UI explorations.","Personas in Figma—defining user archetypes based on behavioral patterns and needs from discovery research.",{"type":33,"src":152,"alt":149,"caption":153,"aspect":97},"\u002Fmedia\u002Fcases\u002Feuvetia-platform\u002Fdiscovery.png","Double Diamond process in Figma—discovery research, affinity mapping, personas, journeys, and flows.",{"type":33,"src":155,"alt":156,"caption":157,"variant":36,"aspect":97},"\u002Fmedia\u002Fcases\u002Feuvetia-platform\u002Fdefine.png","Figma workspace showing the Euvetia Double Diamond define phase—product thesis, strategic decisions, and UI explorations.","Affinity map in Figma—Ideate and group, Themes, and Group mapping—grouping notes from discovery into themes before the product thesis.",{"type":132,"text":159},"2. Define",{"type":39,"paragraphs":161},[162,163],"The research pointed to one clear conclusion:","Euvetia shouldn't behave like a media portal.",{"type":103,"text":165},"It should behave like a *Swiss Army knife for relocation*.",{"type":39,"paragraphs":167},[168,169],"Everything users needed for the move in one place.","That shaped two strategic decisions:",{"type":110,"items":171},[172,173],"combine education + tools + community","build credibility through a clean, Swiss-inspired visual language",{"type":132,"text":175},"3. Develop",{"type":39,"paragraphs":177},[178],"With the strategy defined, I translated it into architecture and flows:",{"type":110,"items":180},[181,182,183,184,185,186,187,188],"platform architecture","core navigation","dashboard logic","content grouping","tool prioritization","community touchpoints","permit-checker entry points","wireframes and interaction flows",{"type":33,"src":190,"alt":191,"caption":192,"variant":36,"aspect":97},"\u002Fmedia\u002Fcases\u002Feuvetia-platform\u002Fdevelop.png","Figma workspace showing the Euvetia user flow.","The Euvetia user flow in Figma from the develop phase.",{"type":132,"text":194},"4. Deliver",{"type":39,"paragraphs":196},[197],"I designed and handed off the full production-ready experience:",{"type":110,"items":199},[200,201,202,203,50,204],"brand identity","responsive platform screens","user flows","component library","design tokens - Figma MCP friendly",{"type":33,"src":206,"alt":207,"caption":208,"aspect":97},"\u002Fmedia\u002Fcases\u002Feuvetia-platform\u002Fdelivery.png","Euvetia Figma file with pages by screen size, a components library, and canvas artboards arranged for design-to-dev handoff.","The master Figma file—pages: a well-structured, component-per-page organization where patterns, states, and responsive variants line up with how the product is actually built—coherent, scalable, and ready for end-to-end development without losing nuance between design and engineering",{"type":28,"text":210},"Information architecture",{"type":39,"paragraphs":212},[213],"We grouped the product around clear areas such as:",{"type":110,"items":215},[216,217,218,219,220],"content","classifieds","tools","forum","chat",{"type":222,"src":223},"video","\u002Fmedia\u002Fcases\u002Feuvetia-platform\u002Feuvetia-architecture.mp4",{"type":28,"text":225},"The solution",{"type":39,"paragraphs":227},[228],"The final product combined content, utilities, and community inside one paid ecosystem.",{"type":230,"src":231},"lottie","\u002Fanimations\u002Feuvetia-problem.json",{"type":132,"text":233},"1. A personalized home",{"type":39,"paragraphs":235},[236],"The first screen that users see shows relevant information immediately:",{"type":110,"items":238},[239,240,241,242,243],"news","recommended content","opportunities","recent forum posts","canton-based discovery",{"type":222,"src":245,"placeholderLabel":246,"alt":247,"caption":248,"variant":249,"aspect":250},"\u002Fmedia\u002Fcases\u002Feuvetia-platform\u002Fhome-mobile.mp4","Dashboard","Euvetia home dashboard on mobile.","Home surface on mobile.","device","9\u002F16",{"type":39,"paragraphs":252},[253],"The “Useful for you” area groups tools by journey stage:",{"type":222,"src":255},"\u002Fmedia\u002Fcases\u002Feuvetia-platform\u002Ftools.mp4",{"type":39,"paragraphs":257},[258],"Exploring:",{"type":43,"items":260},[261,262,263,264,265],"jobs","canton comparison","volunteering","salary comparison","tax comparison",{"type":39,"paragraphs":267},[268],"Simulating:",{"type":43,"items":270},[271,272,273,274],"monthly costs","tax calculator","mortgage calculator","currency conversion",{"type":39,"paragraphs":276},[277],"Living:",{"type":43,"items":279},[280,281,282,283],"phone plans","health plans","supermarket comparison","SBB offers",{"type":39,"paragraphs":285},[286],"Instead of forcing users to understand the full system at once, the product narrows the focus to what matters right now.",{"type":132,"text":288},"2. Canton-based exploration",{"type":39,"paragraphs":290},[291],"A Switzerland map and canton filtering system help users compare options and narrow decisions by location. This supports a key relocation question: not just whether to move, but where.",{"type":222,"src":293},"\u002Fmedia\u002Fcases\u002Feuvetia-platform\u002Feuvetia-map-filter.mp4",{"type":132,"text":295},"3. Community",{"type":39,"paragraphs":297},[298],"Users can build profiles, connect with others at the same stage, join discussions, and use private chat. The platform becomes a support network, not just a content library.",{"type":28,"text":300},"Brand and interface",{"type":39,"paragraphs":302},[303],"I built the brand and UI around principles inspired by Swiss design:",{"type":110,"items":305},[306,307,308,309,310,311,312],"clarity over decoration","strong hierarchy","functional layouts","high contrast","minimal palette","direct language","geometric consistency",{"type":39,"paragraphs":314},[315],"This mattered strategically. In a product about bureaucracy and relocation, visual noise feels like risk. A cleaner interface communicates stability, legitimacy, and control.",{"type":33,"src":317,"alt":318,"variant":36,"aspect":97,"rounded":319},"\u002Fmedia\u002Fcases\u002Feuvetia-platform\u002Feuvetia-brand-1.png","",true,{"type":33,"src":321,"alt":318,"variant":36,"aspect":37,"rounded":319},"\u002Fmedia\u002Fcases\u002Feuvetia-platform\u002Feuvetia-brand-2.png",{"type":33,"src":323,"alt":324,"caption":325,"variant":36,"aspect":37,"maxWidth":326},"\u002Fmedia\u002Fcases\u002Feuvetia-platform\u002Feuvetia-logo.png","Euvetia mark with a white Swiss cross on a red gradient circle and an accent dot.","The dot represents the user within the platform, while the red gradient symbolizes the journey, its different stages, and the progressive path toward the dream of moving to Switzerland.","xs",{"type":28,"text":328},"What we validated",{"type":110,"items":330},[331,332,333,334],"100+ members onboarded during beta (lasted about a year)","10+ families successfully relocated to Switzerland during beta testing","Platform moved from beta to official launch in April 2026","YouTube became a top-of-funnel acquisition channel",{"type":28,"text":336},"What these results prove",{"type":110,"items":338},[339,340,341,342],"the niche is real and underserved","the pain is strong enough to justify payment","users value a centralized, structured experience","tools and community multiply the value of content",{"type":39,"paragraphs":344},[345],"That's the kind of signal that matters before optimizing for growth.",{"type":28,"text":347},"Next steps",{"type":39,"paragraphs":349},[350],"The next phase is about making the experience more personal and more actionable:",{"type":110,"items":352},[353,354,355,356],"profile-based onboarding that generates a tailored relocation path per user","language courses through teacher partnerships","real-time real estate listings for renting and buying","continuing to invest in content production to keep the platform current, trustworthy, and genuinely useful at every stage of the move.",{"type":28,"text":358},"Ecosystem",{"type":39,"paragraphs":360},[361],"The platform is the goal, but the [permit checker](\u002Fwork\u002Feuvetia-permit-checker) and the [website](\u002Fwork\u002Feuvetia-website) are the starting points. Read the case studies for more details.","en\u002Fwork\u002Feuvetia-platform","Relocation platform for Brazilians with European passports who want to move to Switzerland. A one-stop hub for expats navigating the move.",[48,365,366,49,367,368,369,370,371,372,373,374,375,376,377,378,379,202,380,381,382,383,384,51,385,386],"platform design","design system","branding","discovery research","SaaS","B2C","0→1","Swiss law","discovery","double diamond","validation","component-driven","tokens","prototype","wireframe","task flows","usability test","competitive analysis","dev-ready","ux writing","user testing","Figma MCP friendly","w9mvHo29uyjJoig0Zi78GAHblpC_DfADOBIrDgrtG2s",1777547832936]