Euvetia

I joined as the founding product designer, working alongside one engineer from end to end. I led the full design scope:

The product launched officially in April 2026.

Brazilian emigration is large and growing.

Switzerland's Agreement on the Free Movement of Persons gives European citizens a real legal path to live and work there. For Brazilians with EU/EFTA passports, this is often overlooked and that gap was the opportunity.

We know for a fact that many Brazilians want to move to a better place.

Most of them choose countries such as:

Switzerland wasn't even on their radar as a viable option.

Not because of not wanting to, but because of not knowing that it was possible.

And for those who do consider Switzerland, the problem wasn't a lack of information. It was a lack of structure.

YouTube videos, blog posts, WhatsApp groups, government pages, expat forums. Pieces of the answer existed everywhere. But no single product helped users understand:

In other words:

Our final motivation was that we already had early proof through a YouTube audience and beta access model that users were willing to pay for structured guidance instead of piecing it together alone.

The project followed a Double Diamond structure.

I mapped the problem space through:

The goal was to understand users’ context before proposing solutions.

The research pointed to one clear conclusion:

Euvetia shouldn't behave like a media portal.

Everything users needed for the move in one place.

That shaped two strategic decisions:

With the strategy defined, I translated it into architecture and flows:

I designed and handed off the full production-ready experience:

We grouped the product around clear areas such as:

The final product combined content, utilities, and community inside one paid ecosystem.

The first screen that users see shows relevant information immediately:

The “Useful for you” area groups tools by journey stage:

Exploring:

Simulating:

Living:

Instead of forcing users to understand the full system at once, the product narrows the focus to what matters right now.

A Switzerland map and canton filtering system help users compare options and narrow decisions by location. This supports a key relocation question: not just whether to move, but where.

Users can build profiles, connect with others at the same stage, join discussions, and use private chat. The platform becomes a support network, not just a content library.

I built the brand and UI around principles inspired by Swiss design:

This mattered strategically. In a product about bureaucracy and relocation, visual noise feels like risk. A cleaner interface communicates stability, legitimacy, and control.

That's the kind of signal that matters before optimizing for growth.

The next phase is about making the experience more personal and more actionable:

The platform is the goal, but the permit checker and the website are the starting points. Read the case studies for more details.